AI Edge for Enterprise Marketing

Marketing and the CTO - Collaborating for AI Adoption

Episode Summary

This episode explores the critical intersection of marketing strategy and technological advancement, specifically focusing on AI adoption through robust collaboration with the office of the CTO.Join hosts Yadin Porter de Leon and Jessica Hreha as they welcome Kit Colbert, CTO of Invisible Technologies, a distinguished leader with over two decades of experience in technology innovation, including a significant tenure at VMware. Kit provides invaluable insights into fostering effective partnerships between CTOs and marketing teams for successful AI integration.Key discussion points include:

Episode Notes

This episode of the AI Edge Podcast for Enterprise Marketers explores the critical intersection of marketing strategy and technological advancement, specifically focusing on AI adoption through robust collaboration with the office of the CTO.

Join hosts Yadin Porter de Leon and Jessica Hreha as they welcome Kit Colbert, CTO of Invisible Technologies, a distinguished leader with over two decades of experience in technology innovation, including a significant tenure at VMware. Kit provides invaluable insights into fostering effective partnerships between CTOs and marketing teams for successful AI integration.

Key discussion points include:

• Topic Objectives: Defining the characteristics of successful collaboration between marketing and the CTO's office in the context of new AI technology adoption, drawing on illustrative examples from VMware's strategic journey.
• Strategies and Tactics: Methods for marketing teams to discern the strategic intent behind emerging AI technologies, and how to translate complex technical AI capabilities into compelling value propositions. The episode also examines the merits of a "hybrid" build/buy approach for enterprise AI solutions.
• Teams and Tools: An analysis of the similarities and distinctions between AI transformation and digital transformation, identifying essential new skills and training for marketing teams, and establishing a framework for evaluating AI tools within a collaborative marketing/CTO paradigm.
• Business Impact: Quantifying the significant business impact derived from an aligned marketing and CTO office on AI adoption, and its direct influence on enhancing customer engagement and driving sales performance.

The episode concludes with a "lighting round," offering concise updates on recent developments, projects, or announcements in generative AI and their implications for enterprise marketers.