In this episode of the podcast, Yadin Porter de León and Michelle Moore are joined by special guest Jennifer Clemente, a seasoned communications professional with a unique background in storytelling and content strategy. The discussion delves into Jennifer's journey from traditional media to embracing AI tools in corporate communications. She shares her experience in designing and teaching a three-week course on AI for communicators, shedding light on the key topics covered and the effective approach she employed. Jennifer emphasizes the importance of understanding the particularities and culture of communications teams, addressing their apprehensions, and overcoming obstacles to AI adoption. Through interactive sessions, case studies, and hands-on exercises, she guided participants in applying critical thinking, creative problem-solving, and ethical considerations when leveraging AI tools. The conversation also explores strategies for maintaining brand voice and tone when using generative AI, addressing legal issues surrounding IP protection, and measuring the impact of AI-generated content. Jennifer stresses the need for editorial oversight, continuous learning, and fostering a collaborative environment where teams can share experiences and best practices. Highlights include insights into building AI use cases tailored to communicators' needs, identifying potential biases, and ensuring ethical practices. Additionally, we discuss the value of personal AI experimentation, office hours, and peer-to-peer learning groups, encouraging listeners to embrace AI as a creative tool and prioritize employee satisfaction alongside productivity gains.
Jennifer Clemente's AI Certification Course: https://www.ragan.com/store/ai-certificate-course/